"Fashion designer, author, social commentator and style guru Simon Rademan is widely respected for his creative talent and unique approach to the world of couture.  It comes as no surprise that Mr Rademan would use use the historical lockdown period to create Her Royal 'Lowness' Clovidia, an informative read about Covid-19.  Simon once again proves that even as a caricaturist, he can bring concepts and characters to life."     - Kristi Maree

NEW:  "HRL Novelle Clovidia Wuhaa'an" is an on-line short story and a #ColourMeFab colouring project, and was created in/during lockdown (P.C. - post Covid-19, and while "it" is happening) - by Simon Rademan.  In early 2020, the Corona Virus, Covid-19, forced the world to a stand-still.

B.C. - before Covid-19

After 3 Decades in a great industry filled with beauty and glamour, award-winning fashion designer, Simon Rademan has long been an international fashion/style ambassador.  He is undoubtedly one of the most respected fashion and style gurus in South Africa.  He has designed and styled multiple wedding gowns and gloriously glamorous evening wear for local and international clients, making him a leading specialist and influencer in the field.

He has represented South Africa on various platforms internationally, (amoung others: The Rugby World Cup, Mrs United Nations, Mrs South Africa, FIFA) bringing home much acclaim. Having designed for the world of Beauty, Celebrity, Ballet, Theatre, Live Musical  and Television performances, CD covers, and much more, his first love is the female form and making women more beautiful than they already are.

 As a Toddler...    Simon Rademan was born a couple of years after George Washington, but on the same day : 22 February.   

As a CODA...    (Child of a deaf adult - CODA) He learned sign language before he could speak either Afrikaans or English, as both his parents were deaf. acted as a formal translater at several funerals, weddings and similar celebrations.

                                                                                         
As a soldier in the Army...   With very little wealth as children, he knew instantly that hard work and love should be the foundation of his existence.   After matriculating, he left the beautiful town, Ceres, to complete his 2 year military obligation at Voortrekkerhoogte in Pretoria, and at Youngsfield.in Cape Town.

As a drama student...    Simon understood that working in a bank for five years would afford him the opportunity to save money and to experiment with different part-time courses.   He studied drama and starred in 12 plays (e.g.. Joseph and his amazing Technicolor dream coat).   Art, Graphic art, Make-up, Hairstyling, Modeling and Paint techniques are some of the courses that prepared him for what he always knew would set his soul free.   His designs for the female form would one day stop traffic!

As a design student...   His incredible quest for destiny started at the International Academy of Fashion in Gauteng, where he majored in Pattern Design, Textiles and Creative Styling.  Right from the start his designs earned the respect and admiration of those he came into contact with.  He registers Simon Rademan Fashion Design Studio as a cc, and opens the door of a design house that continues to inspire and set new trends.   His clients range from businesswomen to celebrities, from matric-ladies to those who fall in love and get married.

As a Master craftsman...   After 21 years in the fashion industry, Simon Rademan undoubtedly became one of the most respected fashion guru's in the south of Africa, and his reputation as a creative stylist reaches far beyond expectations.

As a leading bridal designer...   He specializes in exclusive, exquisite wedding dresses for local and international clients.  Brides feel and look beautiful and chic in his simple yet (sometimes) richly embellished robes.  They consider a Simon Rademan as a “must have” rather that “a would like to have”, thus making him a leading specialist in his field.

As a Miss SA and beauty scout...   His opinion about beauty, style and etiquette is highly sought after by individuals, trendsetters, and fashionistas, and was asked by MNET to become part of SA's first reality TV program - scouting and judging Miss SA nation wide.  His reputation as a talent scout and being courageous in his opinion allowed him to be appointed as a national judge for the highest ranking ambassadorial competitions such as Miss South Africa, Mrs United Nations, Miss SA Campus, Fashion TV, Miss Teen (JIP), Mrs SA, and many, many more competitions.

As a well-known personality...   Through hard work, determination and an inborn enthusiasm to make women look their best, he receives various nominations and awards and appears on television programs, in newspapers and leading magazines which begin to honor his natural insight into fashion.   He achieves further recognition from the public by appearing in a crossword puzzle as an outstanding couturier!

As a successful fashion designer...   Simon Rademan celebrated his coming of age in an industry that he absolutely adores.   His medley of styles is a tribute to all who supports him, and an inspiration to those joint in the fashion arena.   He believes that “the ultimate in living is to respect and love yourself and to share that feeling with every single person that touches your life”.

As a celebrated stylist...   His life’s motto is strongly personified by the words of JRR Tolkien:  "All that is gold, does not glitter...all those who wonder, aren't lost.  The old who are strong, do not wither, and deep roots are not reached by the frost."

As an international Style/Fashion Ambassador...    Mr Rademan has been awarded the elite honour of becoming the official South African member of the first ever "International Designer Collection".  This Symbol of Global Unity was hosted by the Prime Minister of New Zealand, Rt Hon John Key, and Style Pasifika, with 19 other countries, including… France, Canada, Japan, Argentina, England, Scotland, Romania, Ireland, Australia, US, Italy, Russia, Wales and New Zealand.

As a published author...    "The Style Bible" hit stores on 04.11.13, published by ZebraPress, Random House Struik. and is an indispensable guidebook on style with fundamentals of style and fashion that no woman should live without. Fully aware that not all women can afford Haute Couture, Simon Rademan packaged his wealth of knowledge and experience in this easy-to-read affordable format.  Chock-full of pearls of wisdom, wit and invaluable advice, The Style Bible is for women of all ages who are interested in fashion but who need just a little bit of help to look their best. Although sold out, it is very much available as an e-book.  For more information on this, or who to contact for more information, visit www.thestylebible.co.za.

NEW As the creator of Her Royal Lowness, Novelle Clovidia Wuhaa'an... Read the story, print the characters, colour in, and stay safe... 

    As a true, Couture Ambassador...